The Upsell
The Art of Upselling
“There’s always One”. My Grandpa would say that when he heard about some super high priced thing. Things that would be silly to you and me, he would just shake his head and say, “there’s...
[Read more...]Getting Attention Through Copy
Great Copy Makes Millions
Moses’ Q Score High Than The Mona Lisa Don’t be Fooled by Graphics & Hype Effective Copy Is Key To Sales The Mona Lisa is perhaps one of the most famous paintings in the world. But...
[Read more...]User Eye Tracking
Eye Mapping Reveals User Experience
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest...
[Read more...]Traffic
Traffic — Yes on Internet…No on Freeways
Living in LA, I HATE traffic. Nothing ruins the day like having to drive the 405 at 8:30am. Hell, even at 8:30 pm its horrible. But Internet Traffic? I love it!…..Kinda of. Like that old ex,...
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